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Today, Peng Xia at the University of Massachusetts Lowell and a few pals publish the results of their analysis of the behavior of 200,000 people on an online dating site. They say most people behave more or less exactly as social and evolutionary psychology predicts: males tend to look for younger females while females put more emphasis on the socioeconomic status of potential partners. They say that when it comes to choosing partners, both men and women’s actual behavior differs significantly from their stated tastes and preferences which they outline when they first sign up.
In other words, people are not as fussy about partners as they make out.
For a monthly fee, dating sites claim they'll do the math for you and spit out your soul mate in return.